Protecting players from the potential risks that can arise from excessive participation in games of chance is at the heart of OPAP's new Responsible Gaming awareness campaign. The new integrated campaign, with the central message "Don’t’ drop the ball on having control" , encourages OPAP customers to set limits, reminding them that gambling is fun only when it is responsible.
This is another initiative that confirms OPAP's firm commitment to the principles of Responsible Gaming and to the creation of a safe environment for its customers.
In addition, through specific actions, OPAP is raising awareness around Responsible Gaming, both among its customers and its network partners.
OPAP's Responsible Gaming actions
As part of its comprehensive Responsible Gaming strategy, OPAP implements awareness and training programs for its network partners and employees. All OPAP employees and partners attend Responsible Gaming training at regular intervals.
In addition, the company places special signage in its agencies and in its advertisements and makes available information material on Responsible Gaming. Furthermore, OPAP has been continuously funding, for more than a decade, the operation of the 1114 line of KETHEA - ALFA program for the support of people with problems of excessive gambling .
At the same time, OPAP implements, in an innovative way, the principles of Responsible Gaming in the online environment, using an artificial intelligence (AI) algorithm that identifies in advance patterns of excessive gambling , so that preventive actions can be taken where necessary.
The new opap.gr website has a dedicated section on Responsible Gaming, where all information related to OPAP games and Responsible Gaming is available. Among others, players can also find a self-assessment questionnaire, which helps them to find out whether their involvement with gambling goes beyond the scope of entertainment. A special section on Responsible Gaming is also available on OPAP's Corporate Social Responsibility website, as well as on all the company's websites.
Besides, OPAP is a role model in this area, implementing a series of actions and initiatives that have been rewarded with the leading international certifications in the gaming industry. In particular, the World Lottery Association (WLA) has certified OPAP Group companies with the highest level (level 4). In addition, OPAP has also been awarded the Certification of Alignment with the Responsible Gaming Standards by the European Lotteries Association(EL).